Fresh Squeezed
is a blog where we explore different aspects of marketing, advertising, living in Alaska, adjusting to the ever-changing media landscape, business, creativity, and so much more.

Your Social Media Audience Isn't Ready To Buy From You Yet
Your social media audience isn't ready to buy from you yet. Connect with them first.

Hiring a Marketing Agency vs. In-House Marketing Team: Pros, Cons, & Pro Tips
Deciding between an agency and an in-house team can be a challenge. Here are my thoughts on the pros and cons of each to help you along your way!

7 Ways to Improve Your Business' Team Dynamics
If you want to help foster healthier dynamics for your team (or teams for the larger businesses out there), then here are 7 ways to improve your business' team dynamics…

Goal Setting from a Performance Marketer: What, When, and How Much?
Running a business… it’s chaotic. So, when it comes time to try and get business partners and employees all headed the same direction, you need to be able to clearly communicate your goals.

“Hey, Can We Quickly Get A Post Out About _____?”
It’s 4:50 pm and you were about to call it a day. Now you have to come up with a post. Here are 3 tips on how to collect content ahead of time so you aren’t scrambling at the last second.

Photos 101: A Very Simplified Rundown of How to Take Amazing Photos for Social Media
Whether you have a $5000 camera or an iPhone X (no promises for models before this) follow these basic guidelines when creating that fire content.

"You Always Over-Deliver." Was That A Compliment?
We’ve all heard the saying, “Under promise, over-deliver.” But I can’t stop asking myself, was that a compliment?

What I Noticed as a Performance Marketer: Super Bowl Ads LVI (2022)
Unlike the other 112.3 million people watching the Super Bowl this year, I was taking my snack and bathroom breaks during game time.