Fresh Squeezed
is a blog where we explore different aspects of marketing, advertising, living in Alaska, adjusting to the ever-changing media landscape, business, creativity, and so much more.
Goal Setting from a Performance Marketer: What, When, and How Much?
Running a business… it’s chaotic. So, when it comes time to try and get business partners and employees all headed the same direction, you need to be able to clearly communicate your goals.
“Hey, Can We Quickly Get A Post Out About _____?”
It’s 4:50 pm and you were about to call it a day. Now you have to come up with a post. Here are 3 tips on how to collect content ahead of time so you aren’t scrambling at the last second.
Photos 101: A Very Simplified Rundown of How to Take Amazing Photos for Social Media
Whether you have a $5000 camera or an iPhone X (no promises for models before this) follow these basic guidelines when creating that fire content.
"You Always Over-Deliver." Was That A Compliment?
We’ve all heard the saying, “Under promise, over-deliver.” But I can’t stop asking myself, was that a compliment?
What I Noticed as a Performance Marketer: Super Bowl Ads LVI (2022)
Unlike the other 112.3 million people watching the Super Bowl this year, I was taking my snack and bathroom breaks during game time.
If This Title Isn’t Catchy Enough, You’ll Probably Stop Reading
On Sunday, I was suddenly hit with a quick 10-second commercial. And then another one, and another one, and then an even shorter one. I sat there, honestly a bit stunned and overwhelmed by the dozen commercials I had just viewed.
We asked an AI to write a blog about the future of marketing - Here’s what it told us…
Automation is at the forefront of the conversation when it comes to business. How much can we hand off to non-human entities?
What even is SEO?
Search Engine Optimization, or SEO, is the process of getting your business's website on the first page of Google. So, how do you make that happen?