Case Study: All-Star Plumbing & Heating’s New Website
About the Client
All-Star Plumbing & Heating is a local plumbing company in Anchorage, Alaska that has been family owned and operated since 2010. After thirteen years, All-Star Plumbing has grown to become a well-known and reputable service provider in Alaska.
About the Project
All-Star Plumbing had been preparing to rebuild their website with the goal of updating the design and user experience. Part of the problem they wanted to solve was ensuring prospective customers could easily contact them to get a quote. Additionally, paying for All-Star Plumbing’s services was a challenge because there was not any explanation for how to pay on the website.
Upon connecting with Orange Slice Marketing, All-Star Plumbing saw some of Orange Slice's previous website builds and decided to choose them as their web development and marketing team.
Results
After three months of design and development, the website was officially launched in October of 2022. Since launching All-Star Plumbing’s new website, they have seen the following results:
A change in impressions from 16.1K to 14.1K || 12.4% Decrease
An increase in clicks from 49 to 70 || 42.9% Increase
An increase in click-through rate from 0.3% to 0.5%
An increase in overall site ranking from 36.1 to 26.2 (lower is better)
Orange Slice was able to put All-Star Plumbing in a strong position with their new webpage that was bringing in more site traffic in addition to achieving their goal of making contacting and paying for their service easier.
