The First 90 Days: How to Launch Your New Business with a Marketing Bang
Starting a new business is a thrilling adventure filled with endless possibilities. But with so much competition in today's marketplace, getting noticed can feel like an uphill climb. That's where a well-crafted marketing strategy comes into play.
At Orange Slice Marketing, we've helped countless businesses in Alaska and beyond create buzz, build awareness, and drive growth during those critical first 90 days. Here's how you can set the stage for success with actionable marketing steps to launch your business with a bang.
Why the First 90 Days Matter
The first three months of any business launch set the tone for long-term success. This is when you make your first impression, establish your brand identity, and connect with your target audience. Whether you're a coffee shop in downtown Anchorage, an adventure tour company in Denali, or a tech startup in Fairbanks, this window is your opportunity to stand out amongst the crowd.
Step 1: Build a Strong Foundation Before Day 1
Before your official launch, make sure your foundation is solid. You can't effectively market what isn't clearly defined, so take the time to establish the following:
A Clear Brand Identity: Define your brand's mission, values, and personality. What makes you unique? Your visual identity, including your logo, color scheme, and website design, should align with this.
Know Your Audience: Who are your ideal customers? For example, if you're targeting tourists in Alaska, your messaging should appeal to adventure-seekers and include language that resonates with that audience. Use tools like surveys or social listening to gather insights.
Create a Marketing Plan: Map out your goals, timelines, and key marketing channels (social media, email, SEO, etc.). A clear roadmap will help you stay on track during the busy launch period.
Step 2: Pre-Launch Hype: Build Excitement Before You Open
The days leading up to your launch are critical for generating buzz and anticipation. Here's how you can build excitement:
Leverage Social Media: Share sneak peeks, behind-the-scenes content, and countdown posts. For example, if you're opening a new restaurant, post photos of your menu development or interior design process.
Host a Soft Launch: Invite friends, family, and local influencers to a private event to test your services or products. Their feedback and posts about your business will generate organic word-of-mouth buzz.
Create a Teaser Campaign: Use email, social media, and your website to tease your grand opening. For example, post a mysterious countdown on Instagram or a "coming soon" banner on your storefront.
Collaborate with Other Local Businesses: Partner with complementary businesses to cross-promote. For instance, collaborate with a local guide service if you're launching an outdoor gear shop.
Step 3: Launch Day: Make It Memorable
Your launch day should be an event that people talk about. Create an experience that leaves a lasting impression:
Host a Grand Opening Event: Whether it's a ribbon-cutting ceremony, live music, or a free workshop, make it engaging and exciting. For example, if you're opening a boutique in Anchorage, offer exclusive discounts for launch day visitors.
Use Social Media Live Features: Go live on Instagram or Facebook to showcase your launch event. Share customer reactions, behind-the-scenes moments, and product demonstrations.
Offer Incentives: Attract customers with giveaways, discounts, or exclusive first-day offers. For example, a free coffee with every breakfast order at a new café can drive foot traffic.
Engage with Local Media: Send press releases to local news outlets and invite reporters to cover your opening. Local publications like Anchorage Daily News or Alaska Business are great platforms for exposure.
Step 4: Sustain Momentum Post-Launch
It's tempting to take a breather once the launch day is over, but this is when the real work begins. Keep the momentum going with these strategies:
Collect and Share Customer Testimonials: Positive reviews build trust and credibility. Encourage happy customers to leave reviews on Google, Yelp, or Facebook. Share these on your social platforms and website.
Monitor Your Analytics: Use tools like Google Analytics, social media insights, and email marketing metrics to track the performance of your campaigns. This data will help you refine your efforts.
Stay Active on Social Media: Regular posting, engaging with your audience, and sharing customer content will keep your business top-of-mind.
Launch a Loyalty Program: Encourage repeat business with incentives like discounts, points, or exclusive offers for returning customers.
Step 5: Adjust and Evolve
The first 90 days are a learning period. Use this time to test different marketing approaches, gather feedback, and adjust. For example:
If a social media campaign isn't gaining traction, try experimenting with different content formats, such as videos or reels.
If you notice customers consistently asking the same questions, address them with FAQs on your website or social media.
Final Thoughts
Launching a business in Alaska presents unique challenges but also unmatched opportunities. With the right strategy and consistent effort, you can create excitement, build a loyal customer base, and set the foundation for long-term success.
At Orange Slice Marketing, we specialize in helping businesses like yours craft unforgettable launch campaigns. Whether you're a small startup or a growing brand, we're here to help you hit the ground running. Ready to make your mark in the Last Frontier? Let's chat!
